Eco-luxury African Wellness™ & Clean Beauty solutions for women of colour.
We make thoughtfully designed skin essentials that work from the inside, out. Our high-performance solutions for darker skin are focused on serving the unique requirements of women living within the Diaspora and across Africa.
We release products as they relate to the problems women of colour need solving. Our products are plant based, free of parabens, sulfates, fillers, fragrance, and dyes. We do not test our products on animals.
We are in favour of naturally complete ingredients that have been tested for generations for their efficacy as traditional remedies. We are minimalist in our formulations and formats, designing products with ingredients that leave zero toxicity to the body, to our supply chain, and to the environment. Where possible, we will opt for organically certified ingredients by the Soil Association, followed by wild-harvested products. As we use indigenously sourced ingredients, we will only introduce an ingredient that can be sustainably harvested and regenerate naturally with the seasons. Ingredients that grow in their natural, bio-dynamic environment free from pollution, pesticides and human interference.
Any new ingredients we introduce to the world from indigenous sources will only be with thorough consideration of the possible negative effects of commercial awareness and/or the threat of its exploitation - in such cases, an external independent advisory body will be used to mitigate the risks.
Our Moringa Oleifera powder is raw, Organic certified by the Soil Association, vegan, gluten-free and non-GMO.
The African Wellness™ Blueprint
We share African-native holistic practices passed down the generations to enhance physical, mental, and spiritual wellness. From the founder’s personal knowledge to consulting with traditional healers and elders within the African community worldwide, we preserve native knowledge that would otherwise be lost without appropriate documentation. Additionally, we explore this knowledge in the context of and for the application to modern lifestyles for Africans around the world.
Sourcing & sustainability
We work with suppliers who work directly with the communities who provide the ingredients, aiming to always keep as short of a supply chain as possible. We carefully choose suppliers who align with our sustainability values.
We believe in an eco-community in which humans, animals, and the natural world share a holistic and sacred bond. We practice an African-informed circularity model that requires what is taken from the earth to be returned. Our Founder, who is descendent from the San bushmen and Nguni tribe ensures that this remains at the heart of our activities.
We source the highest quality packaging that meets our sustainability criteria ensuring the most aesthetically pleasing product that does not burden the environment. Our labels are 100% biodegradable and printed with non-polluting vegan inks which have been certified for biodegradability. They are transported in recyclable packaging. Our amber glass bottles are recyclable but we encourage our customers to reuse them as storage jars or for other projects at home.