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brand for black women


// the uk's first ⌗blackgirlmagic centric make-up brand

// Formulated for brown skin

// Toxic Free, Cruelty Free & 100% AESTHETICS

O U R   P H I L O S O P H Y


WHY we do what we do?

// Dark skin is beautiful and black women are killing it across all fields. We exist not only want to equip these women with the correct products for their skin, but also want to showcase the #blackgirlmagic we see representing the culture everyday //

HOW we do it?

// We are on a mission to equip women with the correct base complexion products for their skin type, skin colour and lifestyle needs by providing the largest (and deepest) selection of products in the colour cosmetics market for black women, thus far //

WHAT we do?

// Our complexion only product line includes: a range of foundations, concealers, contour/highlight colours, nude lipsticks, lip/eyebrow pencils and brown skin friendly palette pigments. We are introducing exciting new formats such as bb/cc creams, serum foundations, cushion compact foundations etc all in dark skin colours and a range of undertones //




Launching Soon

// the Foundation collection

Our launch product will be a medium to full coverage foundation collection available in 30 shades of brown; in pink, yellow, warm, cool and neutral undertones.

// Cruelty Free. vegan. Formulated for brown skin.




Formulated in the